Cinnabon Marketing

Our relationship with Cinnabon began as the media buying agency of record focusing on the brand’s first entry into third-party delivery. Having successfully pivoted the brand from an on-site purchase to a brand found both on-site and at home or office, we pivoted to other promotional offerings of the brand, from CinnaPacks to Chocolate Bon Bites.

The brands’s trust in our capabilities allowed us to also develop all of the creative assets necessary for the brand. We developed campaigns that were utilized in all digital media, including OTT, social, SEM and any other digital platform that we deemed effective at delivering both message and media.