Establishing a strong online presence is essential to any brand’s marketing success. In today’s digital age, consumers can interact with a business online before ever meeting face to face with it. In fact, 97% of consumers use the internet to search for local businesses. And the real estate industry is no exception. With most home buyers and sellers starting their processes online, it’s imperative that real estate businesses have consumer-facing content to help potential clients navigate their services and offerings. Check out the following real estate tips and learn about the impact of digital marketing on real estate business success and how you can elevate your online presence to help make your brand stand apart from the competitors.

Tip #1: Create or update your website.

People want to work with brands they trust, and with so many people turning to the internet first, your website is may be your first introduction to potential clients. Essentially, your website should be a direct reflection of your brand, communicating everything from your services to your real estate expertise and business goals. It should also be as visually appealing as it is easy to navigate. This combined with concise content will draw in visitors and keep them on your page long enough to find out more about your offerings and your brand. Here are a few key content boxes to check off on your website:

• Include high-definition photos: Show-off beautiful photos of the housing market your brand specializes in.
• Feature a custom property display: Highlight your high-profile listings through a custom property display for maximum exposure.
• Add a value proposition: Make an enticing offer like a free real estate consultation to communicate your industry expertise and get people engaged with your brand.
• Utilize descriptive cards: Invite visitors to learn more about your real estate business by presenting information in one or two sentences. This makes your content easily digestible and can act as teasers to find out more. 

Whether you need to build your brand’s website or your current one needs an update, hiring a professional website designer will help your website perform properly and connect potential clients to your business.

Tip #2: Establish a strong social media presence.

Social media has become a digital marketing power tool. It gives brands a way to connect with their audience on a personal level, build a reputation, trustworthiness and loyalty right at everyone’s finger tips. Upgrade your engagement with potential clients and new followers through these simple strategies.

• Curate information such as local happenings, real estate tips for buyers and strategies for sellers on your social media page to begin building a strong relationship with your audience. 
• Create genuine connections by responding to comments and direct messages on your page or find online forums like Facebook and Quora to answer questions about your city and neighborhood to establish your brand as a reliable source.
• Stick to a consistent posting schedule. You don’t have to post every day but your audience should get used to seeing your brand on their feed. 
• Set measurable goals to track your success with metrics such as followers, web referrals and lead generation.
• Keep your messaging consistent through all of your social media pages to eliminate confusion and misinterpretation of your brand.
• Video content is almost essential to internet marketing for realtors to reach new buyers and sellers. You can promote your listings, neighborhoods and upcoming local events and improve your raking and get more eyes on your profile all at once.

Tip #3: Create an SEO blog.

Practicing SEO on your real estate website is vital to reaching a larger audience of potential clients and scaling your rank on Google. You can do this by regularly posting and updating a blog with topics like, “Real Estate Marketing Trends 2022,” and even fun, personal accounts. However, in order to optimize your blogs, you have to include keyword in your content. Then, down the road, you can tweak your SEO strategy to find what works for your business. And don’t forget to add a bio at the end of your blog introducing your brand to your potential clients. With a balance of informational and engaging topics, you can establish your brand as an industry expert that is also relatable and approachable.

For more ideas on content for real estate marketing and how to elevate your brand’s online presence, check out these tips to build engagement on your social media profiles. You can also check out the work we’ve done for our brands here. We know creating and updating a website is no easy feat. If you’d like to connect with us for more information, don’t hesitate to reach out.