February 23, 2024

Smalls Sliders, the fast-growing cheeseburger slider brand that is making waves across the country, has hired Push, Inc. as agency of record to support the brand’s marketing, creative and paid media. The 27-year-old, independent advertising and marketing agency was selected because of their vast experience in restaurant branding and marketing, franchise support, and multi-unit capabilities.

As expert brand builders, Push will solidify Small Sliders’ brand positioning, brand identity, and develop marketing and paid media strategies to drive the business. Push is also focused on the brand’s meteoric rise by helping support franchise and local marketing, continuing to drive the brand’s rapid growth.

“Very few agencies understand the intricacies of both the brand and the business sides of the restaurant industry as well as the team at Push,” said Michael Alberici, SVP and head of marketing for Smalls Sliders. “Their experience in restaurant branding, marketing and disruptive creative makes them the perfect partners to hit the ground running and make big impact quickly.”

Smalls Sliders opened its first restaurant in 2019 and has since grown to nine locations, with over 100+ locations already in the development pipeline. The differentiated, intentionally limited menu, strong unit economics and modular construction design have already garnered industry recognition, with QSR magazine featuring the brand in its “40/40 List for 2022: America’s Hottest Startup Fast Casuals” and Nation’s Restaurant News naming it one of the publication’s “Breakout Brands of 2023,” in addition to ranking on this year’s Entrepreneur magazine “Top New & Emerging Franchises” list. 

“[Smalls] is one of those rare clients. It’s a simple, craveable product, with an organic cult-like following, and helmed by the best talent in the industry. We’re excited to be Pushing the brand to its full potential,” said Push Partner and Chief Creative Officer, Mark Unger.