February 17, 2022

As you know by now, the idea of the metaverse has started to gain more and more popularity as many leading companies and brands are starting to shift their attention to the newest frontier, Web 3.0. This next evolution of the internet sees online experiences evolving, creating communities where users can immerse themselves within a virtual world or brand.

Metaverse Marketing

Although the term metaverse has just recently gained mainstream relevance, there have already been versions of the metaverse that companies have been collaborating with. Games like Roblox partner with brands like Gucci and Vans to create visual worlds that users can explore to learn more about the brand. 

Tips for education marketing in the metaverse

But these virtual experiences aren’t limited to just businesses—education marketing in the metaverse can give prospective students a better understanding of your school and what you have to offer. Here are some tips for education marketers on how to effectively leverage the metaverse to promote your institution.

Tip #1 – Prospective student meetings

Through the power of the metaverse, enrollment teams will have the ability to meet with prospective students in virtual rooms, instead of being separated by hundreds of miles.

Meta, formerly Facebook, is already using settings like this in their new virtual technology called “Horizons Worlds,” providing users with virtual spaces where your avatars can meet with others. These virtual experiences can create a sense of intimacy that is lost on a video or phone call.

Tip #2 – Virtual campus tours

Bring your campus to life in the metaverse and allow prospective students to take a tour of your campus. Virtual tours can include a game day experience, giving future students the best seat in the house for the big rivalry game. You can show how your school’s traditions are truly unique and allow the guests to take part.

Research shows that students who visit a campus before applying to a college are two times more likely to matriculate. These experiences are essential to the admissions process, and taking it to the metaverse allows potential students to be fully immersed into the campus no matter where they are.  

Tip #3 – Virtual in-class learning

With the power of VR (virtual reality) and AR (augmented reality), your online learning experiences can be transformed to immerse students in their education. 

In recent years, online learning has seen a significant increase, but students are claiming that this new mode of learning leads to feelings of isolation. These online learning environments often lack the human interaction that in-person classes provide.

Marketing the use of VR and AR in your online classrooms can show prospective students that your programs look to provide the community and interaction that many online learning programs currently lack. Instead of students and professors being trapped inside boxes on a screen, they can walk around and interact with one of another.

Why Push?

Here at Push, we’re always looking for ways to maximize the reach of our higher education brands, and with the increasing potential that the metaverse holds, we want to make sure our brands are utilizing the technology to its fullest potential. To continue learning more about how you can grow your college or university’s enrollment, check out how content marketing funnels can grow student enrollment.

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