Now that we know AI comes in peace, companies across all kinds of industries are starting to embrace the new tech with open arms. But it’s important to understand the dangers, the benefits and impact of AI to use it effectively. Let’s take a look at the top AI programs being used by businesses today and the best ways to evaluate their performance. So you can take your business to new heights.

What are AI tools?

Let’s back up a little bit. What is artificial intelligence? It’s super high tech that can complete tasks that normally us humans would have to do. For example reasoning, problem-solving, decision-making, etc. A lot of businesses use these AI software apps to save time and money, understand their audiences, predict patterns, spot fraud and even provide customer support.

Today, 35% of businesses have already dove into the world of AI. And 42% of companies that haven’t plan on integrating it within the next two years. Companies clearly don’t want to get left behind in this new tech revolution. Especially since new softwares seem to become available almost every day.

Key AI Technologies to Consider

From streamlining operations to customer satisfaction and content creation, AI harnesses the power and potential to drive success in many different areas of business. But they aren’t meant to replace your work. Only reinvent the way your business operates so that you can focus on the bigger picture.

You might be asking yourself, “But how do I know which ones are right for my business?” Here’s a list of questions you can ask yourself to find out which tools make sense for your business:

• What are the specific goals I want to achieve through AI?

• Which of my businesses needs could be met using AI?

• Can this AI tool grow with my business?

• Is this AI tool cost effective for my business?

• Is this AI tool compatible with other stakeholders?

ChatGPT and Grammarly have earned their fair share of hype. But check out some more AI tools that could plus up your operations, marketing or customer satisfaction:

• FreePik AI Image Generator: A visual content creator that can help you streamline visual content editing and you bring your ideas to life through its flagship AI image generator.
Reply.io: A sales engagement platform that can help you expand your opportunities and handle the sales process more efficiently.

• Byword: A content creator that can produce high-quality content at scale. It uses keywords and titles to create SEO-optimized articles that will help boost your SEO traffic.

• Legal Robot: AI software program that makes it easier to decipher legalese, or overcomplicated legal terminology that is not easy for businesses to decipher, and identify potential legal risks.

• Outmatch: A recruitment AI program that can help you streamline the recruiting process while reducing costs and creating a positive experience for everyone involved.

Expert Methods for Evaluating AI Content

We understand that it’s hard enough to produce content at the speed of lightning. AI can help alleviate some of those mundane tasks and jobs that take up our team members’ valuable time. But while AI is a great tool, you can’t rely on it alone. Remember, AI doesn’t have a human stream of consciousness. It may require more information and learning to understand different concepts, ideas and questions to generate content that is original and accurate.

This is why you should always research and revise the content spit out by AI before implementing it in your business, posting online and creating any marketing assets. Here are a few ways you can evaluate your content:

1. 1. Check for patterns in text.
   2. Run your content through AI tools like Grammarly and Writer.com for plagiarism.
   3. Fact check. AI isn’t always up to date.
   4. Read your content to make sure it connects all the dots.
   5. Send your revised words through an AI detection tool.

Whether you’re in the restaurant, retail, higher education or tourism industry, tapping into AI tools can help improve your business in many facets. But if you want real, original, authentic content for marketing, it may take a little more brain power than artificial intelligence. If you’re interested in leveling up your advertising, feel free to reach out. For now, check out our past work.