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Brand Positioning, Marketing, Visual Identity

Holocaust Marketing

The Holocaust Memorial Resource and Education Center of Florida worked with Push to develop not-for-profit marketing campaigns to showcase the constant need for education as well as a capital campaign designed to raise money for its new museum. The capital campaign also needed a new brand identity for the museum which we developed to be inclusive of signage, exhibits, wayfinding, marketing materials, merchandise and apparel. This not-for-profit brand work and subsequent capital marketing campaign ultimately led to the successful raising of funds to build the new center.