Oak & Stone

As Oak & Stone prepared to expand beyond Florida and into Texas, the growing restaurant brand partnered with Push to evolve its identity for the next stage of growth. While the food, drinks, and signature self-pour tap wall had already built a loyal following, the opportunity was to define what truly made Oak & Stone different and create a brand experience that could scale across new markets while giving guests a compelling reason to return.

Through strategic positioning, brand messaging, environmental design, and a complete redesign of customer touchpoints, Push transformed Oak & Stone into a brand centered around Social Adventure—the belief that great restaurants bring people together through discovery and shared experiences. From the visual identity, murals, signage, website, and merchandise to a reimagined tap wall experience, every detail was designed to encourage exploration and connection. The result is a bolder, more memorable brand that positions Oak & Stone as more than a place to eat, but a destination where craft food, loaded taps, and meaningful social experiences come together.