At American Social we believe life’s a party worth celebrating together.
At American Social we believe life’s a party worth celebrating together.
Industry
> Restaurants
Services
Research & Planning, Brand Strategy & Positioning, Integrated Media, Production, Social Media
American Social Marketing
In the highly competitive bar and restaurant category, American Social continues to set the pace for celebrity-centric gatherings. The four-location restaurant came to Push to help crystalize its brand positioning and story, specifically for its staff. While the overall feel of the restaurant locations had a stylized look, its front-of-house and back-of-house managers and staff were finding it difficult to verbalize what the brand stood for.
After utilizing and implementing our Brand Positioning process, we developed a recruitment, recognition and reward strategy for its entire staff, developing both take-home and ready-to-wear materials as well as a video that encapsulated the brand story. We developed a new uniform standard and helped script both hostess and server talking points about this iconic restaurant and bar brand.