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Brand Positioning, Visual Identity

Dallas College Marketing

To recognize and confer a single-named college degree for the benefit and clarity of its students who were attending classes on one or several of its seven campuses, this new brand identity system would need to merge multiple campuses, centers and institutes into an easy-to-implement brand hierarchy.

Working with the College’s internal marketing team, we conducted in-person meetings and utilized primary research to design and develop a complete and dynamic identity system that impacted the school as well as its seven campus sports mascots. In all, we allowed students, faculty and staff to feel proud and confident amongst their city peers.