Keke’s Breakfast Cafe Branding and Marketing

With a focus on fast and scalable national growth, Keke’s came to Push to revitalize its brand and enhance its market presence while maintaining the loyal following for breakfast and brunch customers that has made into a beloved local favorite.

As an expert in restaurant branding and marketing, Push used various exercises and elements including its Brand Convergence Model, Push Filters and Push Mapping to reposition the brand, elevate its marketing efforts and create a more cohesive brand experience across all touchpoints.

Since the rebrand and through ongoing marketing efforts, Push has enabled Keke’s to experience a significant uptick in guest traffic and sales for both existing and new locations. The brand has not only enjoyed favorable press coverage, it is also being touted by its parent company, Denny’s, as the growth engine for the portfolio.

“Keke’s has always been about serving high-quality breakfast with a welcoming, neighborhood feel. As we grew, we needed a brand that reflected that experience at every level,” said Jenna Law, Keke’s Sr Director of Marketing and Communications. “Push helped us create a clear, unified vision that supports both our customers and franchise partners.”

With a revitalized identity and a stronger digital presence, Keke’s is experiencing increased customer engagement, deeper brand loyalty, and stronger momentum in the marketplace.”

A great brand isn’t just a logo—it’s an experience,” said Push Partner and Chief Creative Officer, Mark Unger. “Keke’s has all the right ingredients, and we are thrilled to help craft a brand that fuels its next chapter.”