Sarasota Orchestra The Sound of Change Campaign 

The Sarasota Orchestra engaged Push to help bring their vision to life with a campaign that would inspire the entire community. Before launching a major fundraising initiative, the Orchestra tasked Push with creating a movement that would show how deeply the organization enriches Sarasota, culturally, educationally, and socially.

Push developed The Sound of Change, a unifying concept that highlights the Orchestra’s legacy while emphasizing its commitment to accessibility and youth development. Through thoughtful storytelling, evocative visuals, and messaging focused on inclusivity and impact, the campaign positions the Sarasota Orchestra as a cornerstone of community life. A comprehensive media buying strategy ensured this message reached the right audiences across digital, social, outdoor, and print channels, driving awareness and engagement at scale. The creative and media efforts together build excitement and overcome challenges around post-pandemic attendance by demonstrating the Orchestra’s unique value to residents and visitors alike. Ultimately, the campaign invites everyone to become part of the transformation, ensuring the Orchestra’s music continues to raise Sarasota to new heights.