Getting twisted with America’s favorite pretzel brand.


> Restaurants


Marketing, Production

Auntie Anne’s Marketing

Developing the brand campaign for one of America’s favorite snacks got us a little…twisted. Working with their internal marketing team, we created a campaign that had fun with the brand while also letting people know how easy it was to get twisted with both in-store and third-party delivery options. Utilizing our sister company, Pull, we developed two unique spots that were able to be edited into :10 and :15 seconds, creating a flexible and customizable asset base that could be used across traditional, digital and social media platforms.